As a graphic designer for Barnum Financial Group, I played a key role in managing and elevating the firm’s brand communication across multiple channels. I was responsible for overseeing Barnum’s social media presence, designing engaging posts and graphics that resonated with their audience, and executing email campaigns to strengthen client relationships. I also ensured consistent messaging across all marketing materials, newsletters, and client communications.

A highlight of my work was designing and managing the Barnum Careers website, which was crafted to attract and engage potential recruits. The site was built to offer a seamless user experience, with easy access to job and internship listings, as well as a resource hub filled with blogs, videos, and podcasts that highlighted career insights and Barnum’s culture. I also ensured the website’s design was fully responsive, providing an optimal experience across all devices. Along with the website, I managed the social media strategy and email campaigns, creating a cohesive brand experience that boosted awareness, engagement, and drove conversions across all platforms.

Additionally, I worked on the Master Your Money Podcast by designing its cover art and accompanying graphics, ensuring the podcast’s visual identity aligned with Barnum’s brand and mission. This helped establish a strong and consistent presence across all digital channels, fostering engagement and deepening the connection with Barnum’s audience.