In this branding project for Tell Me Something Good, I had the opportunity to craft a visual identity that embodies positivity. I began with a logo design that captured the essence of the brand’s message and applied it across comfortable apparel items, such as hoodies and crewnecks. The branding was extended to social media, where I created graphics featuring product shots, inspirational quotes, and prompts to encourage user-generated content. The color palette, typography, and imagery were tailored to resonate with the target audience, reinforcing the brand’s core mission. This project is a testament to my ability to build a cohesive brand that speaks directly to its community and communicates its message effectively.