Bii, an exciting new fintech platform built for advisors by advisors, sought my expertise to bring its innovative vision to the digital world. I began by creating a logo that captured Bii’s unique energy, incorporating shades of blues and greens. This logo became the foundation of their online presence, which included a sleek, user-friendly website built on Salesforce to ensure the best user experience. The website posed its challenges, but it was developed with a focus on seamless navigation and delivering Bii’s features and benefits in an intuitive, engaging way. It effectively communicated how Bii supports advisors in providing personalized financial services. Additionally, I designed compelling PowerPoint presentations and email campaigns to engage Bii’s audience and clearly convey its value proposition. This project was a rewarding opportunity to overcome the complexities of the website build while shaping Bii’s digital identity, and I’m thrilled to have contributed to its launch in the fintech space.